Author Archives: HoopMama

Social Media for Crafters – Pinterest

THIS POST MAY CONTAIN AFFILIATE LINKS. BUT THESE ARE ALL PRODUCTS I RECOMMEND AND USE MYSELF.

Social media can be so hard to manage as a small business can’t it? We already have 500 things on our plate, how in the world are we supposed to keep up with algorithm changes, content scheduling, and consistency? Pinterest is a platform that seems to be greatly underutilized as well by the handmade community. I mean, we head there for inspiration, but many people don’t understand HOW Pinterest works or HOW it can benefit them!

Enter Tailwind. You’ve probably seen tons of blogs about it, but you’ve been hesitant because there’s a cost associated with it. I get it. But let me ask you, if a $10/month investment could help you AUTOMATE your marketing, wouldn’t that be worth it?

Tailwind is SO so so easy. It’s honestly scary how easy it is. We’re going to be going over it in the next couple of months in the HoopMama Business Group, too! For 2019, the only requirement for the group is to purchase the 2019 HoopMama Crafters Calendar, and then you’re in!

I have always said to pick 1 or 2 social media platforms only because doing everything can become VERY overwhelming. For me, my focus has been Facebook. HOWEVER, even though I rarely spend ANY time on Pinterest, Tailwind has brought my viewers to almost 500k a MONTH, and traffic to my website is about 30% Pinterest! I have been shifting my focus to be on Pinterest a little more lately, so I’m excited to see where it grows!


There are 3 things about Tailwind that I absolutely LOVE.

  1. PIN SCHEDULING. You can schedule out your pins for MONTHS in advance! And NO! You don’t have to go “okay schedule this one for Friday at 3:26pm” and HOPE you picked a good time. Nope, you tell Tailwind how many pins you want to pin each day and it’ll automatically pick good times for your audience! They even have a browser extension to where when you’re browsing the web, you can click on ANY picture and send it to your queue! You can literally plan out your entire week or month in minutes.
  2. PIN LOOPING. This is a new feature that is absolutely awesome. This feature allows you to cycle through your pins by basically “repinning” them to the top of your board, without having duplicate pins to clutter everything up! Setting up a loop is as easy as scheduling a regular pin.
  3. TAILWIND TRIBES. Tribes are similar to group boards and good karma. You find a tribe and you pin your content to it, then other tribe… mates…. can share your pins on their boards. Thus multiplying your reach instantly! I remember one of the first pins I added to a tribe got over 400k reach!  I opened up a tribe for you guys, too! You don’t even have to have a Tailwind plan to use it either! Click here to join!

Pinterest has become more of a search engine than a social media platform. If you’re on Etsy or have your own website, you need to be utilizing the power of Pinterest.

FREE St Patrick’s Day Cut File

Feeling Lucky?

You should be! Check out this FREE design from HoopMama!

Please consider pinning to Pinterest or sharing on Facebook before downloading <3

Just click the icons below!

Click Here to add the design to your cart and

use code “PINCHY”

to watch the price disappear!

(Just like magic!)

Be sure to check out the other fun St Patricks Day designs or freebies category while you’re here!

Oh and the St Patrick’s Day Mock-Ups are available at CraftMockUps.com. Click here to view the bundle!

FREE FOR MEMBERS

Over 11,000 Commercial Use Fonts For Only $23!

 

THIS POST MAY CONTAIN AFFILIATE LINKS. BUT THESE ARE ALL PRODUCTS I RECOMMEND AND USE MYSELF.

Hi. I’m Jeanna Hooper, and I am a fontaholic. I am not in recovery, nor am I seeking help. I didn’t choose this life. It chose me. And for that… I am forever grateful. Because part of being a fontaholic means that I can recognize great deals when I see them, and guess what… I have another one to share with you!

Creative Fabrica has been one of my best kept secrets for way too long and I feel like I’m being a hog.

This. Site. Is. AWESOME!!!!!! Let me tell you why. Click any image in this post to be taken to their site when you’re ready!

  1. Membership Subscription Options: For $23 a month you can download ALL of their fonts for COMMERCIAL use!!! No restrictions! You can make and sell anything with their fonts as long as you don’t sell the font itself or include it in your product (obviously.)

BUT WAIT… there’s more

2. They also have CRAFT Membership for $12 for 3 months! Whaaaaat??? Yes! Cut files in SVG, PNG, EPS and DXF! Compatible with Silhouette and Design Space!

3. Don’t need a subscription? No worries! You can purchase licenses for individual fonts directly from them as well! Like this UH-MAZE-ING new font from On The Spot Studio. *I need all the heart eye emojis*

4. Yes, another reason! They also have a tool that will search the fonts installed in YOUR computer so you can see them all in one place. Kind of like wordmark.it but they also have a tool that will show the glyphs that the font has and allow you to make lists of your favorites for easy management!

5. If I haven’t convinced you by now… maybe FREEBIES will do the trick? Yeah…. freebies! Currently they have over 100! Well… 101 to be exact!

So seriously. Creative Fabrica is probably one of the coolest sites out there for crafters right now and it’s growing constantly! If you are a fontaholic like me, just embrace it. Know that this is who you are and that it’s okay. Especially now that you can download THOUSANDS OF FONTS for $23. $23!!! Don’t do it because I said to… do it because your soul does.

*MIC DROP*

Let that little font hoarder inside you live a little.

Click here or any image in the post to visit them today!

 

This post contains affiliate links which means if you purchase something using the above links… HoopMama will get credit and love you forever!

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5 Ways To Bring Additional Income To Your Craft Business

THIS POST MAY CONTAIN AFFILIATE LINKS, BUT I DO NOT RECOMMEND PRODUCTS OR SERVICES THAT I DO NOT USE AND LOVE MYSELF. READ MORE ABOUT THIS IN OUR DISCLOSURE POLICY.

 

When you began your crafting business, what did you envision? Did you envision financial freedom? Did you roll in the math of “if I can get 35 orders a week, the would be a profit of $$$” If so, you’re not alone. But what I bet you didn’t plan for where the highs and lows of the seasons. How November can bring the best sales and then January can make you cry. How being burned out is a real thing and sometimes you just want to run away from that machine (or throw it out the window.)

 

Burnout is one that always gets me. Which is why I am always exploring new ways to bring revenue sources to my business. Some ideas flop, some don’t. So this month I wanted to help you explore 5 areas where you can bring in additional income to your business that can help balance out the ups and downs and even provide options that can be set on autopilot to produce residual income. This is just a taste of ideas to get your juices flowing. You could probably spend HOURS thinking through ideas for each of these!

 

1. Craft Shows

Let’s start here because this is the least foreign idea. You may have already tried craft shows or currently do them on a regular basis. I have found that the consensus is that you love them or hate them. Many people have great success with one weekend show, but there is a lot of prep work that goes into it. You may spend WEEKS preparing but walk out with no sales. Just like your product presentation in your online shop, your craft show success’s destiny is reliant upon your presentation of your items, finding the right shows to attend, offering unique items, and many times… closing a sale. Sometimes this takes 2-20 shows to finally find your style and what works for you. But once you get the hang of it, you may find that you can prep for craft shows in your “down time” and that they balance out your year in full!

There are many resources that will help you find the most success with craft shows. Here are some e-books that are packed full of information if you’re wanting to get your feet wet before diving in!

2. Host Craft Parties

This one is one you can do from your home, at someone else’s home, or even at a public event space! We all know that the “paint and drink” parties are huge, so why not a CRAFT party? Add a bottle (or box) of wine and you’re set! You get a project that you can teach a group to do in a short amount of time, provide the materials, charge a flat fee per person, and boom a mini side hustle is born!

The ideas and possibilities are LIMITLESS on this one! If you want a great place to start brainstorming, here’s a wonderful e-book, 15 Home Parties To Host With Your Silhouette Or Cricut that has lots of ideas! It’s focused on Silhouette/Cameo owners, but can completely extend to other crafts as well.

3. Teach Classes Locally:

Craft stores are popping up left and right. Not just Joann’s and Hobby Lobby. Small, independent crafters are opening supply shops for cutting and embroidery businesses all over the place! Many of them are looking for teachers to conduct classes to draw customers into their store. Typically, these classes are done in 2-hour master sessions, and/or 4-6 week courses. You can mix it up and offer some of each to provide variety!

You can also offer these classes at your local rec center! Sewing, embroidery, cutting, and sublimation are areas that people are always wanting to learn!

4. Teach An Online Course

Maybe you’re not an “in person” teacher but you have a desire to teach people something in some way. An online course is a GREAT way to go! You teach it once, have a Facebook community for questions from your students, and you’re set! Teachable is an online platform that makes setting up e-courses super easy! They provide SO many learning materials on how to make your course a success. If this one tugs at your heartstrings, it is a fantastic option for residual income! You can click here to see the different plans that Teachable has for course creation!

5. Affiliate Marketing

Huh? What’s that? Affiliate marketing is basically a way for bigger businesses to cut down on marketing costs by asking YOU to market for them in exchange for a small commission. Amazon, Target, Walmart, Etsy… MOST businesses have an affiliate program you can join. To apply to join, visit the website of the business you’re looking at, scroll to the bottom of the page and you should see something called “affiliates.”

amazon-become-an-affiliate.jpg

 

Or, you can even just Google the company name followed by “affiliate program” like “Amazon Affiliate Program” and it’ll come up that way as well!

 

ShareASale is a hub of sorts that a lot of companies use to host their program. If you click here and join ShareASale, you’ll then be able to apply to the other businesses that use them for their program. It makes things very easy and centralized so instead of having payments coming in from 72 places, remembering 72 logins, it’s just all done through ShareASale. Easy peasy.

 

An excellent e-course for affiliate marketing is offered by the MILLIONAIRE blogger from Making Sense Of Cents. She is simply inspirational. If you haven’t ever checked out her blog, I recommend doing so! Her course is packed full of information and the cool thing is, is that when you sign up for her course, YOU can become an affiliate of the course! Meaning if you promote the course, YOU get a commission of each sale you refer! Here is the link to her course as well! 

How do you incorporate these links into your business? Simple! Say you offer home decor signs, and your product photo shows a blanket from Amazon that matches perfectly, you post the link to the blanket as well! Or if you offer kids t-shirts and know of the perfect shorts from Target that would complete the outfit, post the link to those! Usually, if a customer uses your link to shop on any site you suggest, you get a percentage of the ENTIRE sale. So if they follow your link to Amazon and buy the blanket, plus toothpaste, candles, and office supplies… you’ll get the credit on ALL of the items! Even if they DON’T buy the blanket, you’ll get credit JUST by them using your link! Cool, huh?

 

And there’s 5 ideas you can chew on for March! Spring is “typically” a slow season, so hopefully these ideas boost your creativity and focus! 

 

 

5 Steps To Starting Your Craft Business Newsletter

Newsletters & List Building.

 

This post may contain affiliate or referral links. Read more about this in our Disclosure Policy.

Let’s talk about newsletters. On another blog, I wrote a blog titled “3 Reasons Your Craft Business Needs A Newsletter”  so if you have no idea what a newsletter could do for your business, I recommend starting with reading that post as it explains why a newsletter is vital.

But how do we start one, what do we put in it, and how in the world do we get people to sign up for it?

Let’s dive in.

I’m constantly asked these 5 questions below about newsletters. So today, I want to answer them for you the best I know how.

1. When Should I Start A Newsletter List?

Immediately! Don’t even wait to make your first dollar. A newsletter list is crucial for retaining your customers long term. Even if you have a Facebook group of 500+ members, you do not OWN those members like you do with a newsletter. If Facebook closes you down, you have nothing, nada, zilch. Even if your newsletter starts out small, it will grow if you create incentives for your customers to subscribe. We’ll talk about that a little later. A newsletter should go hand in hand with “opening shop.”

2.What Do I Use To Create It?

There are many different platforms to create newsletters. I have used a few of them but keep happily returning to MailChimp. First of all, it’s free for up to 2,000 subscribers, so even if you decide it’s not the platform you want to use, it’s a great place to start. Switching newsletter platforms is very easy, so don’t worry about choosing the wrong one. I’ve gone back and forth a few times between platforms and it’s been a very easy process. MailChimp is very easy to use with great templates to follow. But there are also great great tutorials found on Pinterest and even E-Books on Etsy (like this one) that can help provide more guidance!

3. What Content Do I Send Out?

This is where it gets fun… and overwhelming. Your newsletter does not have to be an 8-course meal. It can simply be an appetizer! Of course you can showcase all 35 of your newest releases, but the point of a newsletter, is to get people over to your website! (If you don’t have a website, we are going to dive into that as we move into 2018, but for now, here’s a blog post that may help answer some questions on where to get started with that.) Here’s 5 ideas of what you can post to get your ideas rolling!

  • New Items (Showcase 1-3 and encourage them to visit your shop/FB/website to see the rest)
  • Blog Posts with Affiliate Links (Huh? We’ll dive more into that this year, too, but here is a great course for learning about Affiliate marketing)
  • Sale Items/Close Out Specials
  • Notice of Giveaways (Hosted on your Social Media pages)
  • Brand Rep Searches (People LOVE to get involved as brand reps for your business! You an create awesome trades of product for excellent pictures to use in your shop!)

The ideas can go on and on! Don’t worry about filling up three pages of content. A newsletter should just be a taste to see what’s in store. Something to make them WANT to visit and see what else you’re up to! Great pictures are KEY to drawing people in. Utilizing brand reps or taking a photography course like this one could help with your photography skills!

 4. How Often Do I Send One?

I send mine weekly, but that doesn’t mean you need to. Just remember that consistency is important. Bi-weekly is a goal to aim for, but when you’re getting your feet wet, you may find monthly works best. You just don’t want to be the girl that sends out a newsletter once every 4-5 months. People will forget who you are by then and unsubscribe. You want to build that relationship with your customers and keep the door of communication open. If you fall off the planet for 6 months, and then come back and say “hey, buy my stuff” you probably won’t have the best results. But if you build your business to say “Hey! This is me! This is what I’m up to now! I know you want to be a part of this so I’m staying in touch!” your customer relationship status goes from “it’s complicated” to “in a relationship” and will continue to grow.

5. How Do I Get People To Sign Up?

BE CREATIVE with this! Here’s some ideas!

  • Social Media Posts promoting a special sales code for those who subscribe
  • Etsy Shop Banner with a link to the newsletter sign-up. with a % off discount for new subscribers
  • Special Giveaway Offers for subscribers of your e-mail list. (Check in with giveaway laws in your state. Many require disclaimers to be listed)
  • Any conversation you have with a customer, ASK THEM if you can add them to your newsletter. An old sales trainer of mine would always ask me when my sales call failed… “but did you ask for their business?” It always felt so weird to say, “hey will you uh, buy from me?” But it was amazing how many times I would say things like: “so, let’s get this going for you” and they would say “okay!” When you introduce the next step, they are more likely to go along for the ride simply because they feel like you know what you’re doing and they trust you. So if you are talking to a customer, or potential customer, and say “okay, great! I’ll get this order set up for you right now. Would it be okay to add you to my newsletter list for future sales and discounts?”…. they’re likely to say yes.

Your newsletter will NOT be perfect the first go ’round. You’ll make mistakes and learn along the way. But those mistakes are just stepping stones. I promise you’ll grow and that you’ll be so happy you started when you did.

————————————————————————–

In the Crafters Calendar we talk about customer personality types and colors on page 7 & 8 of the “Start here” guide. I would encourage you to read that if you haven’t already. The same sales trainer that asked me the above question, also taught me about how to identify and how to speak to different types of customers. This was a game changer for my sales career. I’m certain it will be for yours also!

Should Your Craft Business Have A Facebook Group Or Page?

THIS POST MAY CONTAIN AFFILIATE LINKS, BUT I DO NOT RECOMMEND PRODUCTS OR SERVICES THAT I DO NOT USE AND LOVE MYSELF. READ MORE ABOUT THIS IN OUR DISCLOSURE POLICY.

This is a question I see pop up A LOT. We all want to start our business out on the right foot. We want to know that we know what we know… before we ever take that leap. While I can’t exactly answer what is the perfect direction for your business, I will absolutely share what I have learned and what has worked for mine.

I know people switched to groups because of how Facebook algorithms made it harder for your page posts to be seen, but while that is a factor to consider… the same is still happening with groups as well. If people do not interact with your group, they will not see your posts. So once again you’re hitting that “I’m invisible again” wall.

I know your whole goal is to be seen. I think that is a lot of crafters’ goals. But I think another goal is to be seen without having to spend loads of valuable supply shopping money!

So what works the best? Here’s my take on it. Let’s look at the pro’s and con’s just like any professionally confused person would do.

Pros: Facebook Page

  1. Public. Meaning anyone can see your posts even if they don’t “like” your page. If they’re searching around and stumble on your page, they’re much more likely to be ready to browse. If they have to push “join” and then wait for approval. They may move on before they’re accepted.
  2. Sharable. I can’t tell you how many times I want to share posts that are in groups and I can’t! We know the phrase “sharing is caring,” right? A share by a fan will go a super long way for your exposure. Do we want to beg for shares? No. But if you put out good content that your audience WANTS to share, we want to make it as easy as possible to do so.
  3. Found On Google. If someone is going to google searching for a “red ruffle raglan for toddlers” and that happens to be something your business sells, you have a good chance in showing up in those search results. Obviously other SEO (Search Engine Optimization) comes into play here. But since pages show up on Google, that’s a huge plus for the page vote.

Pros: Facebook Group

  1. Control. Since you manually have to “accept” each request, you have full control over the people in your group. Don’t want competitors seeing your stuff? Don’t let them in. Now you CAN ban people from your Facebook Page… but they have to “like” your page first. If they don’t ever push that “like” button, then they can just keep trolling along and you can’t do anything about it. So if you want control over who sees your posts, then a group is a great option.
  2. Community. Groups make it easier for people to post and ask questions. This builds a community that is AMAZING for your business growth. When you look at the “selling” aspect of your small business, people don’t like to buy from businesses. They like to buy from people. Building relationships, showing your personality and ability to connect, is very important in small business. If people don’t/can’t connect with you. They will move on to the person they feel they can.
  3. Comfort. Some people are very careful of what things they post on. I am one of those people. With closed groups, the public can’t see posts or members, but things like the member list is available for every joined member to review. This comes into play if your customers may have customers or competitors of their own in your group. Original Olivia may not want to comment on things if she can see that Copycat Carla is also in your group. But if Olivia can easily check the member list to make sure Carla’s not around, she may feel more comfortable to declare “I WANT 8 OF THESE!!” on your posts. If you sell finished items, you may also see that people want to feel comfortable in the fact that family members can’t see what gifts they’re getting for Christmas, etc. Or ya know, that their husbands can’t see what they’re googly eyeing in your shop.

 

Cons: Facebook Page

  1. Visibility. This is the scary one that turned people away from pages to begin with. It is a little harder to be seen on Facebook pages because the way Facebook looks at it, you’re a business and businesses need to pay for advertising. There definitely are ways to be seen without paying for exposure, such as content that your audience reacts to in the form of a like, comment or share (without begging them to, of course.) Videos & Facebook Live are the #1 way to get your posts seen the most. Too many salesy type ads and your customers will just move on. You must get them engaged without looking needy. Build that relationship with them with great content and they’ll give you the responses you’re looking for.
  2. Consistency. Consistency is another key with Facebook pages. If you aren’t posting regularly, and I mean daily (if not multiple times a day,) you’ll get swallowed back up in the irrelevant category again and it’ll be harder for people to see your posts. But if you’re posting consistent and relevant posts, you can overcome this con with no problem.
  3. Algorithm Changes. This is one that will always be a con and there is no sugar-coating or overcoming it. Facebook is constantly revising and updating algorithm changes to make things more efficient. Sometimes what works for you one day, will not work the next. However, this isn’t something to be mad about, it’s just something we have to accept and know that when something changes, we may have to spend some time in the library learning how we need to evolve along with it.

Cons: Facebook Group

  1. Not Public. We mentioned this before but one thing to think about is the fact that not only are your posts non-sharable, but your chance of going viral on a post goes down to nil. You also have to do triple the work when you have a new item for sale because not only do you have to post in your group, but you have to go post in all the other relevant groups or on your personal page. When you have a new product with a page, it’s much easier to target a marketing ad to hit an area of your market that may not have seen your page before.
  2. Notifications. Ever see the dreaded “f” on Facebook comments on a page? They put the “f” because they want updates on the post. (PSA, some phones have the ability to click the top right arrow on the post and choose “turn on notifications” and it’ll keep you updated when someone posts.) But these types of notifications can be a huge turn off for a lot of people. Say someone just wanted to say, “this is pretty” now, every time someone else posts, they’ll get a pop-up in their notifications that someone else has commented on that post unless they turn off notifications. This can steer people away from commenting because they don’t want their feed clogged with updates. It’s a quick fix, I know. But it can still lead to people unfollowing your group completely because they don’t like the unnecessary updates when they didn’t really want to be a part of the conversation.
  3. Time Consuming. I say time consuming because it IS more of a community rather than a business platform. Since people can post directly to your page, there are more questions and comments that you need to be ready to answer. For me personally, this has been hard as my group has grown. So take into account if you have the time to devote to one-on-one conversations as well as running the ins and outs of your business.

In Summary:

I do not think a Facebook Group is BAD. In fact, I think it is very good and I know my business wouldn’t be where it is without it. But I would never say to JUST have a Group. I believe that with only a group, you are drastically limiting your reach.

The first year of my business, I only focused on my group and I grew it to just over 3,500 people. My page had only 1,000 or so. By the end of year two, the group had grown to 11,000 and the page to 7,000, Now, this year, my fourth year, my group is at 30,000 but my page is over 67,000! The page definitely stayed smaller for quite some time, but once I became regular about posting and giving content people WANT to engage in and share… it started to explode.

Don’t limit yourself and your potential. Constantly look for ways to grow. If you started with a group, it’s not too late to start a page and get that growing. You may find that you post less on the group, or post to the page and share it with the group. Or you may find that you end up writing different posts for each and sharing posts from the page here and there. There’s no right or wrong way.

We’re all in this small business thing together. My goal is to help you grow so that you can accomplish your goals. Whether those goals are being home with the kids, or just creating an extra income for your family. I know how it feels to want to succeed, and I’m so glad I can share my experience with you.

5 Free Mardi Gras SVG Cutting Files

FORGET BEADS!

I’m about to throw you some designs!

Please consider pinning to Pinterest or sharing on Facebook before downloading <3

Just click the icons below!

Click Here to add the bundle to your cart and

use code “BEADS”

to watch the price disappear!

(Just like magic!)

Be sure to check out the other fun Mardi Gras designs or freebies category while you’re here!

Oh and the Mardi Gras Mock-Ups are available at CraftMockUps.com.

3 Reasons Your Craft Business Needs A Newsletter

THIS POST MAY CONTAIN AFFILIATE LINKS. BUT THESE ARE ALL PRODUCTS I RECOMMEND AND USE MYSELF.

So you have your Etsy, you have your Facebook and Instagram, you may even have a website… but do you have a newsletter? If not, you’re just leaving money on the table!

The idea of “the build it and they will come” just isn’t a reality for crafters. There’s too many people doing what you’re doing. You need something that makes you stand out!

That’s why promotion of your business is so important. You could make 100 items but if you keep them in a closet, no one will ever know about them, right? You have to let people know about your business so they know who you are and where to find you! A newsletter… is one of the best ways to do that!

I use MailChimp for my newsletters and LOVE it! Plus, it’s FREE for up to 2,000 subscribers!

Newsletter With MailChimp

3 Reasons Your Craft Business Needs A Newsletter

  1. Can’t Be Missed. Unlike Facebook and Instagram where things can be scrolled by, an e-mail is there until the recipient reads or deletes. No worrying about algorithm changes or hoping your customers are online at the right time. Many people don’t use social media. And MANY MANY people don’t join groups or like pages. I personally have many websites that I go to regularly but don’t follow them on any social media outlets. Even though I’m on Facebook A LOT for my HoopMama group! If I weren’t getting newsletters from the places like: My Vinyl Direct, Craftsy, or Happy Crafters, I probably wouldn’t know about any of the deals they have going on at all!
  2. Efficient Use Time And Space. If they open your newsletter then obviously you have their attention! You can put more information in a newsletter than you can on an Instagram post or Facebook. You can promote sales, categories of items, giveaways, blog posts and new items all in one e-mail!
  3. Drive Traffic To Your Website. Obviously this one is pretty much a “duh” point. But think about this viewpoint of a newsletter. If someone is checking their e-mail, they probably aren’t in shopping mode necessarily. If you can get their attention and get them to open up your newsletter, chances are they’ll visit your site. Even if they don’t make a direct purchase right now, they may hang on to your newsletter for future reference. On social media… if you don’t get them RIGHT THEN… they close out and forget about you. But their e-mail is there to stay and refer back to when they’re ready to shop.

 

MailChimp is easy to use and hey, you can’t beat free! If you’re lost with ideas for content, or how to get people to sign up for your newsletter, stay tuned because I have a whole list of ideas I’ll be posting soon!

If you’re ready to dive in, check out the post on 5 steps to starting your craft business newsletter building your list!

THIS POST MAY CONTAIN AFFILIATE LINKS WHERE I MAY RECEIVE A SMALL PROFIT FOR USING MY LINKS. BUT THAT DOES NOT MEAN YOUR PRICE IS HIGHER, IT JUST ENABLES ME TO KEEP WRITING THIS BLOG AND STAY HOME WITH MY SON. BUT I PROMISE THAT THESE ARE ALL PRODUCTS I RECOMMEND AND USE MYSELF.

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5 Free St Patrick’s Day SVG Cutting Designs

Feeling Lucky?

You should be! Check out these 5 FREE designs from HoopMama!

Please consider pinning to Pinterest or sharing on Facebook before downloading <3

Just click the icons below!

Click Here to add the bundle to your cart and

use code “LUCKY”

to watch the price disappear!

(Just like magic!)

Be sure to check out the other fun St Patricks Day designs or freebies category while you’re here!

Oh and the St Patrick’s Day Mock-Ups are available at CraftMockUps.com. Click here to view the bundle!

FREE FOR MEMBERS

HoopMama Real Talk – Price For Profit

Can we have a real talk? Let’s real talk.

If you craft as a business… do you know your profit margins?

I visited an Etsy shop the other day where she had ADULT… NEXT LEVEL RAGLANS…. for $12.50!

Whaaaaat?

Guys. Guys. STOP undervaluing yourself!

NL 6051 Raglan costs me $5.74 so let’s assume she has a tax ID and gets that price, too. Hers were vinyl, So what… $3-$4 there? Etsy and processing fees being around $1.38….

At MINIMUM, the cost is $9. (Let’s leave Etsy fees out of it for the sake of people not selling on Etsy… and also because that math is DE. PRESS. ING) But that $9 doesn’t even include wear and tear on the machine or electricity either.

So her profit? A whopping $3.50.

If it took her 30 minutes to make the shirt from start to finish…. she now officially makes $7/hr.

Let’s do some math real quick.

If you want to make $1,000 a month from this crafting gig, at $7/hr… you would have to work about 36 hours a WEEK. 72 shirts sold at $12.50! Most people wouldn’t accept a REAL job making that amount. Much less one we build ourselves.

Don’t even make me do the math if you want to make $5k or $6k a month!

I personally don’t want to see RAGLANS for anything under $24 on SALE and $28-$32 regular. ($15-$23/shirt profit using the same math above)

Before you say “but my area won’t pay that”

Look at the device you’re on right now… your market does not have to be neighbor Tiffany with the 5 kids that can only pay $10 a shirt. Want people who can afford $24/shirt? The internet goes to their houses, too!

If you want your market to be Tiffany, the Tiffany needs to be okay with Gildan T-shirts and not Next Level RAGLANS! If you’re doing this as a BUSINESS…. there MUST be profit involved.

And before you say “$23 profit?! I’m not greedy, I don’t need to make $46/hr”

You price high so that you CAN offer discounts on special occasions. So you CAN replace something when it’s lost in the mail. So you CAN do giveaways. So you CAN offer free shipping. So you CAN…. pay bills!!

PLUS wouldn’t you rather make ONE shirt for $15 profit, than FIVE?

Just because you’re busy, doesn’t mean you’re doing it right.

If you have these rock bottom prices and you’re 2 items being lost in the mail away from closing your doors? It’s time to change something.

PRICE FOR PROFIT….